Register As A Fuglies Sunglasses Stockist
We’ve been doing safety glasses for nearly 20 years (you’ll find our UV Wraps sister brand in all Bunnings and selected Mitre 10 and Home Hardware stores Australia-wide) and launched the Fuglies Sunglasses brand as an active lifestyle range of safety and non-safety sunglasses in late 2007.
Comfortable, good looking, affordable, and tough, Fuglies have developed a strong following both online and in-store over the past 10 years. Our initial range of 3 models has now grown to over 30 models including polarised acrylic-lens sunglasses, AS/NZS1337 medium-impact safety sunglasses (both polarised and non-polarised), clear safety glasses, goggles, and clear and tinted safety bifocals.
As a retail stockist you will have the following benefits:
- An initial order of 24 mixed pairs is required, however there's then no minimum order quantity on subsequent orders.
- There's a freight charge of $19.95 on your first order, however all subsequent orders of more than 20 pairs are freight free.
- Payment on ordering is required for your first order - subsequent orders can be charged to your account (pending credit check).
- A Fuglies-branded 6 pair or 18 pair counter-top stand with fitting mirror is provided free with your opening order (the stand will always remain our property).
- Youll have access to wholesale pricing that allows for a generous industry-standard mark-up at retail.
We've been an online-only direct-to-consumer brand for over a decade and our retail stockist program is specifically set up as an outreach to retail partners who can help us extend our brand into a market that we aren't don't already have covered ourselves - the off-line world.
Bearing that in mind, we'd love to hear from any business owners interested in stocking the Fuglies range of sunglasses and safety glasses in their own store, but we do have a few requirements:
- Stockists must be in Australia and must have an ABN.
- Stockists will be required to have a "bricks and mortar" shopfront in a market sector that reaches our core customer groups - fishing tackle shops, bike shops, hardware stores, sporting or camping stores, military outfitters, and safety equipment or workwear outlets - basically active lifestyle, workplace or outdoors stuff.
- Selling Fuglies online on your own website as a part of a range of other products that you also carry in your retail storefront is OK, but stand-alone websites for the sale of Fuglies only, online afilliate programs, and selling through "marketplace" websites like eBay and Amazon aren't permitted. Stockist supply will be withdrawn in the event of unauthourised online selling.
- Price integrity is important to us. Retail pricing is as per the website at www.fuglies.com.au, with wholesale pricing offered that conforms to industry standard markups and margins while still allowing you to acheive this retail price point.
As we continue to grow our brand we’re always on the lookout for retail partners to help us get more Fuglies on more heads, so sign-up to become a Fuglies retail stockist now.